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Articles and whitepapers on in-house business data, automation and AI for SMEs. Practical, honest and without sales talk. New content added regularly.

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Articles

video · rtl z · 27 Sep 2026

The concept in two minutes, on TV

On De AI Storm (RTL Z and RTL 7), Rinse explains why digitalisation works better when you start from your business data rather than the software, and where things go wrong with separate systems. In Dutch.

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article · 5 Oct 2026

SMEs use AI for text, but rarely for their own numbers

Seven in ten SMEs use AI, but only a third for insight into business performance. Why text is easy, why business data still feels risky and what sits in between. With diagrams.

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article · 28 Sep 2026

What does the Data Act cost an SME?

For most businesses next to nothing, for some quite a lot. Why it depends on your role rather than your size, which date counts for whom, and what the Digital Omnibus is still changing. With diagrams.

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article · 22 Sep 2026

What is a data layer? An honest answer

The word is in every proposal and means something different in each one. The three layers that together make a data layer, why it is not a data warehouse, and the two situations where you should not build one. With diagrams.

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article · 15 Sep 2026

ERP migration: which data do you keep?

Your vendor sets the date, not you. The four kinds of data in an ERP, why only one of them exports cleanly, what breaks quietly and what has to stay yours. With diagrams.

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article · 8 Sep 2026

Spotting repetitive work: which task do you automate first?

Your gut feeling about where the hours go is rarely right. Five traces manual work leaves behind, a measurement week in four steps, and the four questions that decide which task qualifies. With diagrams.

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article · 2 Sep 2026

Automating Business Processes with AI: How to Approach It

Which processes to automate first, the three levels from fixed rules to agents, a six-step plan and the pitfalls we see most often. With diagrams.

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article · 1 Sep 2026

A Data Migration Plan in Seven Steps, Without Losing Data

A migration rarely fails on the technology. It fails on what nobody counted or requested up front. Seven steps in order, with what each one delivers and what the Data Act entitles you to.

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article · 25 Aug 2026

AI visibility checklist: seven checks you can run yourself

Since 21 August your CDN can rewrite your robots.txt. Run through these seven checks and you'll know whether ChatGPT, Copilot and Perplexity can read and cite your site. Each check includes what a good outcome looks like.

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article · 18 Aug 2026

Becoming visible in ChatGPT and Perplexity

Being mentioned in an AI answer is less a writing exercise than a technical matter. Five layers that need to be right, and why you need access to your own site to fix them.

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article · 17 Aug 2026

Data Act: switching will be free from 2027

From 12 January 2027, your software vendor will no longer be allowed to charge switching costs. What the Data Act concretely means for SMEs, and what you can already arrange now.

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article · 7 Aug 2026

Five signs your business has outgrown its CRM

Shadow spreadsheets in Excel, per-user licenses, data that's locked in and AI plans that stall. Five signs your CRM is holding your business back, and what the alternative looks like.

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Whitepapers

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Migration guides

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