HubSpot started free and grew with you, until tier jumps, seats and marketing contacts started driving the bill. It can be different: your complete HubSpot data migrated to an open data layer that's yours. Without data loss, without a big bang, at your own pace.
HubSpot is deliberately low-threshold: start free, grow easily. The business model sits in what comes after. Every limit you hit has a price tag, and the jump to the next tier is always bigger than the last.
Data in-house means: your contacts, companies, deals and history in an open PostgreSQL database that's yours, on EU hosting you control. HubSpot can keep running alongside it, or be phased out step by step, whenever you want.
One missing feature or one limit you hit, and the only way out is a full hub upgrade that costs a multiple more.
Your database grows, so your invoice grows. Even for contacts you haven't emailed in years, unless someone keeps cleaning them out manually.
Users, workflows, lists, custom properties, reports: every layer has a counter, and every counter is an argument for a pricier plan.
Custom reports, a connection to your other systems, or AI on your customer data: it's possible, but within the limits and data model of HubSpot.
Everything you've built up in HubSpot comes with you: contacts, companies, deals, notes, emails and the links between them. Only afterwards it sits in an environment that's yours.
A hundred thousand contacts cost almost the same as a thousand in your own database. Your database gets to grow again, freely.
No jump to Professional or Enterprise for that one feature. Just low, predictable infrastructure costs, for the whole team.
Contact, company and deal stay linked to each other. Notes, emails and activities are fully migrated and checked too.
Dashboards, AI chat and agents run directly on your own database. No more reporting limits, no pricier tier needed.
Your website forms and lead funnel just keep running; from now on they post to your own data layer instead of HubSpot.
The data layer is open, portable PostgreSQL. You can always leave, even us. That keeps everyone sharp, including ourselves.
Getting in was free. Getting out should be too: your data comes with you, completely, without loss.
Not sure if you're there yet? Read five signs your business has outgrown its CRM or what the Data Act means for switching costs from 2027. On a different platform? There are also pages for Salesforce, Microsoft Dynamics 365 and SAP.
No big bang on a Friday afternoon. The migration runs in five controlled steps, while HubSpot keeps working as usual.
We map out your portal: which objects, how many contacts and deals, which workflows, forms and integrations. You get an honest picture of what needs to move and what can be cleaned up.
Through export and the API we pull everything: records, associations, notes, emails and files. Every HubSpot object gets a place in an open data model that speaks your language.
First a test migration. We recount per object, check the links between contacts, companies and deals, and deduplicate. You review it before anything becomes final.
HubSpot keeps working as usual while your own data layer proves itself with dashboards, reports and AI on your own data. New leads and changes flow in automatically.
Only once everything is proven do you wind down seats and hubs. Or you keep part of HubSpot, for marketing say, and only bring your data in-house. Either works.
You've heard big promises about migrations before.
That's why we start with a no-obligation data scan.
We look inside your portal together, map out what needs to come out, and use a test export to show what your data looks like in an open data layer. Afterwards you'll know exactly where you stand, even if you decide to stay put.
Yes. You export contacts, companies, deals and tickets per object as CSV, and through the API the links between objects, notes, emails and call logs come along too. The pitfall is in the associations: if you only export separate CSVs, you lose the connection between contact, company and deal. Through the API that connection stays intact.
Workflows, forms and email templates can't be exported literally. They get rebuilt in the new environment, around your process instead of around the package's tier limits. Forms on your website just keep working; from now on they post to your own data layer.
No. The open data layer first sits alongside HubSpot and both run in parallel. You build up confidence with dashboards and reports on your own data, and only once everything is proven do you wind down seats and hubs. You can also keep part of HubSpot, for marketing only, say.
Three things work today already: clean up your marketing contacts so you're not paying for contacts you never email, check whether all paid seats are actually used, and archive outdated contacts and closed deals to your own database. That own database is immediately the first step towards in-house management. We work out all three in the whitepaper.
The European Data Act requires cloud service providers to make switching possible, including handing over your data in a usable format. From 12 January 2027, no switching costs may be charged for that anymore. More on this in our article about the Data Act.
Yes. The data layer runs on EU hosting with row level security, encryption at rest and in transit, and daily backups. The underlying infrastructure is SOC2 Type II and ISO 27001 certified. And because the environment is yours, you can verify that yourself instead of taking a vendor's word for it.
Everything about the tier model, export routes and a migration without data loss. Valuable too if you decide to stay. Well-founded, no sales talk.
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