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Out of WordPress.
Fully yours in one week_

We take over your complete website and all its content, and give it an immediate upgrade to the latest standards. After that you add content yourself effortlessly, without plugins, updates or an agency. And within two weeks you're back in Google, and in the answers of AI assistants.

sound_familiar

Your website works.
But it doesn't work for you.

WordPress used to be the obvious choice. But what started as a simple website has grown into a stack of plugins, licences and dependencies you'd rather not touch anymore.

An in-house website is a site with your own, modern code, no third-party plugins, on hosting you control. There's nothing to update, security is built into the design, and every change can happen without an agency.

Updates and leaks

Every plugin is a risk. Updates sometimes break the site, not updating breaks security.

Slow and sluggish

Page builders and themes stack code on top of code. Visitors drop off, and Google holds it against you.

An agency for everything

Changing a bit of text just about works. For everything else you depend on an external party.

Become invisible

You used to rank at the top of Google. Now the site is slipping and nobody knows exactly why.

what_you_get

The same website.
Just the way it's supposed to be.

You'll instantly recognize your own site: all pages, text and images come along. But under the hood, everything is new, built to the latest standards.

migration.logworked example
WordPress
  • Pages148
  • Posts412
  • Media files3,860
  • Form entries2,270
  • Redirects190
in-house
  • Pages148
  • Posts412
  • Media files3,860
  • Form entries2,270
  • Redirects190
done: 0 records lost, source and target counts match
what a controlled migration looks like: we recount per object until source and target match (example figures)
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Fast, on every device

Modern, lightweight code without plugin bloat. Load times that make visitors and Google happy.

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Nothing left to update

No plugins, no themes, no admin screen asking for attention. The site just stays up, year after year.

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Secure by design

No outdated plugins acting as a backdoor. The site's attack surface is minimal.

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Add content yourself

New page or blog post? You describe in plain language what needs to go on it, and it appears, in your house style.

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SEO technically sorted

Clean structure, metadata, sitemap and redirects. Plus ongoing monitoring that raises the alarm itself.

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Fully yours

Your own code, your own content, your own hosting. No plugin subscriptions and no lock-in, not even with us.

the_promise

One week for the switch. Two weeks until you're found again. And zero plugins to ever update again.

0 week
complete takeover and upgrade
0 weeks
back in the search results
0 plugins
nothing to update or patch
0% yours
code, content and hosting fully in-house
the_approach

From WordPress to in-house,
day by day

No months-long project. The switch is wrapped up in one week and your site stays reachable the whole time.

01
day 1 and 2

Inventory and takeover

We take over all pages, text, images and forms from your current WordPress site. Nothing gets lost, not even your old blog posts.

02
day 3 and 4

Rebuild and upgrade

The site is rebuilt on a modern, lightweight stack. With an immediate upgrade too: design, speed, accessibility, security and a solid technical SEO foundation.

03
day 5

Going live without interruption

Domain, redirects and forms are switched over cleanly. Visitors notice nothing of the switch, except that everything is suddenly faster.

04
week 2

Back in the search results

SEO monitoring and automation switch on. Within two weeks you're back in Google, and you show up as an answer in AI assistants like ChatGPT and Claude. We explain what that takes technically in becoming visible in ChatGPT and Perplexity.

05
afterwards

In-house management, genuinely simple

Adding new content is now surprisingly simple: you describe what needs to go on it and it appears. No updates, no plugin subscriptions, no worries.

proof_first

Sounds too good? We prove it first.
The proof of concept is entirely at our expense.

We build a working version of your website on the new stack, alongside your current site. You compare the speed, the look and feel, and the ease of use yourself. Not convinced? Then it costs you nothing and nothing changes.

frequently_asked_questions

What else do you want to know?

What does the switch from WordPress to in-house cost?

The proof of concept is entirely at our expense: we first build a working version of your website on the new stack. Only once that convinces you do we plan the paid switch week. The ongoing costs after that are low, predictable hosting costs without plugin subscriptions.

How long does migrating a WordPress website take?

One week. Day 1 and 2: inventory and takeover of all content. Day 3 and 4: rebuild and upgrade on a modern stack. Day 5: going live with clean redirects. Your current site stays reachable the whole week.

Will I lose my position in Google because of the switch?

No. Every old URL gets a redirect to the right new page, so Google retains the value it has built up. Thanks to the better technology and ongoing SEO monitoring, sites are back in the search results within two weeks, often better than before.

Can I still add content myself without WordPress?

Yes, even easier than before. You describe in plain language what needs to go on it, and the new page or blog post appears in your house style and according to the site's standards. No admin screen, no dragging blocks, no fear that the layout will break.

Am I tied to And Repeat afterwards?

No. The code, content and hosting are entirely yours, in an open and portable form. Any developer can build on it. That's the whole point of in-house management: no lock-in, not even with us.

whitepaper

From WordPress to In-House

Why in-house management is the logical successor to WordPress, and why the switch is a lot simpler than it looks. Substantiated, without sales talk.

  • The hidden cost of WordPress: maintenance, licences and risk
  • What in-house management means, and what disappears
  • Why custom-built is no longer expensive and slow
  • Visibility in the AI era: Google and LLMs alike
  • The step-by-step plan: the switch in one week

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