Off-the-shelf packages force their way of working on you, spreadsheets grow into business systems and data is still retyped between applications. We build the software that is missing: an internal tool, a customer portal, an app for field staff or the integration that connects it all. In short steps, with something working after every step, and with code and data that belong to you.
Most businesses run on a handful of packages that each do part of the job well. The work that falls in between is absorbed by people, lists and goodwill.
Custom software is software built around the way one organization works, instead of a standard package the organization has to fit into. At And Repeat, every application runs on an open data layer under your own control, so the software can grow with you and any developer can pick it up later.
You adapt your process to the system, because adapting the system is expensive, slow or simply impossible.
A spreadsheet that was once handy is now business-critical. One person understands it, and nobody dares to touch it.
Orders, customers and hours live in different packages. Colleagues retype data, with errors and delays as a result.
Every new colleague is a new licence, and every extra module a new contract. The bill grows faster than the value.
We don't build separate islands. Every application reads and writes to the same data layer, so each next step is smaller and cheaper than the last.
Planning, order processing, project administration or your own CRM: the tool that does exactly what your team needs, without unnecessary buttons.
Customers track their order, upload documents or sign digitally. Partners see their own data, and nothing more.
An app for field sales, engineers or advisers: reports, photos and signatures straight to the right place, even when the signal drops for a while.
We get your accounting, CRM, web shop, planning and email talking to each other. Enter once, up to date everywhere.
Custom software is not always the answer. If a standard package does what you need, that is often the best choice. Custom pays off where the package pinches.
In practice we often combine both. Your accounting package stays where it is, and an application of your own does the work that package can't. Not sure whether something fits better as a package or as custom software? We'll tell you honestly in the intro call.
No thick functional design that takes months before there is anything to see. You see something working after every step, and you decide after every step whether and how to continue.
We discuss the process, the people who work with it and the systems already in place. You get an honest view of what custom software would deliver here, even if the answer is that an existing package will do.
We create a first version you can click through, using your own terms and examples. You immediately see whether we understood each other, before any significant budget is committed.
We build in rounds of a few weeks, each with a fixed price and a working result. After each round your team tests it in practice and we adjust.
The software goes live on EU hosting, with backups, logging and permissions set up properly. You receive the code, the documentation and the access, so you depend on nobody.
Software is never finished. If you want to extend it, we keep building on the same foundation. If you want to do it yourself or with another party, that works too.
Custom software got a bad name from agencies that make you dependent. We work the other way round: everything we build is transferable, from day one.
We build with mainstream web technology and a PostgreSQL database. No proprietary framework or closed platform that only we know our way around.
The source code and the data are yours, and that is in the agreement. You get access to the repository and the environment, not just the end result.
We develop with AI assistance, under human direction and with code we read and test ourselves. That makes custom software feasible for budgets where it used to be out of reach.
Login, role-based permissions, encryption and daily backups are part of every delivery. The underlying infrastructure is SOC2 Type II and ISO 27001 certified.
All custom software runs on the AI Native Data Layer: one open data layer that dashboards, AI chat and agents can later connect to without rebuilding. Is your data still locked in another package? Then we first get it out in a controlled way. And if you mainly want to remove manual work between existing systems, take a look at process automation as well.
That depends on what needs to be built, which is why we start with a no-obligation intro call. After that we work with a fixed price per phase, so you never sign up for an open-ended project. Because there are no per-user licences, custom software is often cheaper over a few years than the package it replaces.
You do. The source code, the database and the documentation are yours, and we put that in writing up front. You get access to the repository and the hosting environment, so you can always continue yourself or with another party.
Then any developer who works with mainstream web technology and PostgreSQL can continue with your software. We build on that deliberately: no proprietary framework, no closed platform, and documentation that is part of the delivery.
Often, yes. We first look at the state of the code and the data. Sometimes extending is the best route, sometimes it is smarter to migrate the data to a new foundation and rebuild the functionality. You get that advice up front, with the trade-offs.
Yes, for staff on the road and for customers. An app for field staff that also works without a signal and synchronizes later is one of the things we build regularly.
On EU hosting, with encryption, role-based permissions, logging and daily backups. The underlying infrastructure is SOC2 Type II and ISO 27001 certified. If you prefer your own cloud environment, that is possible too.
A clickable prototype is usually ready within a few days. A first usable version typically follows within a few weeks, depending on scope. We would rather build a small version that gets used than a large one that keeps people waiting for months.
In the intro call we look at the process, the systems and the people together. You get honest advice, even if that advice is that you don't need custom software.
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